In This Issue of our Newsletter:
Ten Keys to High-ROI Surveys
Take Our Survey on Account-Based Marketing
Alterra Helps Supply Chain Edge Develop New Website
Alterra Research Featured in Management Consultant International
Ten Ways to Boost the ROI of your Survey Research
Surveys are important tools for professional services marketers, but they don't always deliver on firms' expectations. We've identified 10 key practices that make the difference between surveys that generate interest from prospects and those that do not.
New Research: Account-Based Marketing
Please take 15 minutes to take our short survey on account-based marketing (ABM) and get a chance to win a Garmin nüvi. ABM is a marketing approach designed to win, retain and grow business with specific clients by targeting them with highly-customized marketing content and campaigns.
Our research will include a survey of firms on their use of ABM, as well as case studies detailing how organizations have used and benefited from the approach as part of their overall business development efforts.
Turning a Client's Website Inside-Out
When Supply Chain Edge, a growing supply chain consultancy, wanted to boost the business development power of its website, we helped the company create a brand-new site built from a "client-in" rather than "firm-out" perspective.
The result is an online presence that enables clients and prospects to more easily understand how the firm can solve their supply chain challenges and, thus, plays a stronger supporting role in the firm's business development efforts.
Alterra Group Research Featured in Management Consultant International
The November issue of MCI included an article on Alterra Group's recent research on the effects of the 2008-2009 recession on professional services marketing.
In the article, Alterra Group’s Bernie Thiel explained how the recession has shifted marketers’ focus toward short-term sales, how the best firms are addressing the risks inherent in this shift, and how professional services marketers are gearing up for the recovery. Read our full research report on the topic.
About Alterra Group
Alterra Group helps professional services organizations address their thought leadership marketing challenges by developing unique points of view, articulating those points of view in a variety of publications, and building powerful marketing campaigns around the content in those publications to get points of view in the hands of current and prospective clients.
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